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Ep 26 The Scientifically Proven Method for Achieving Your Goals


In today’s episode, Jen interviews Joanna Grover, LCSW, and Jonathan Rhodes, PhD, Co-Authors of The Choice Point: The Scientifically Proven Method for Achieving Your Goals – a groundbreaking guide set to transform lives, one choice at a time through Functional Imagery Training, FIT.

FIT can improve our decision-making and communication skills, lessen stress, increase sleep, and create a deeper sense of purpose and belonging. Jo and Jon have used FIT to train Olympic athletes, special military forces, and top CEOs around the globe.

Joanna was the first person in the U.S. to be trained in FIT, and Jonathan is a co-developer. In this episode, we cover;

  • What FIT is
  • Why multi-sensory imagery is more than just visualization
  • How to conduct a mental reset in less than a minute
  • A demo of an abridged version of the Choice Point methodology
  • How the use of cues can focus your attention and improve your performance



Jonathan Rhodes, PhD, is a Chartered Psychologist (British Psychological Society) and a published researcher and lecturer specializing in cognitive psychology. After working with athletes at the 2012 Olympic Games, Jonathan decided to research strategies that change mindset, train individual and cultural resilience, and enhance performance. Ten years later, Jonathan concluded that imagery is the most effective way to achieve individual and team goals. To get to this conclusion, Jonathan helped develop FIT by teaching individuals how to master their imagination, subsequently raising the performance levels of athletes who went on to compete at the Olympic Games, in Premiership football and rugby, and with a multitude of athletes competing in other sports such as with Red Bull Cliff Divers, and America’s Cup sailors. In 2019, Jonathan partnered with the British Army to develop the British Army Commando Resilience Training Program, which has increased recruits passing the All-Arms Commando Course by 44 percent. He lives in Plymouth, UK.

Joanna Grover, LCSW, is an executive coach with nineteen years of experience as a cognitive behavioral therapist specializing in anxiety. She first encountered FIT when it helped her recover from a horse-riding accident. After witnessing this strategy's effectiveness in a client’s weight loss journey, she felt even more committed to the work. She subsequently became the first person in the US to be certified in FIT. Since 2019, Jo has used FIT mainly in an individual context, where she’s worked with top leaders at the US Department of Commerce, Olympic athletes, and C-suite executions at corporations such as Citi, IBM, and KPMG. She is a board-certified coach and member of the International Coaching Federation and the Harvard Institute of Coaching. Joanna lives in Miami, FL.

These are the links for Jon's Instagram and LinkedIn:

These are the links for Joanna's instagram and LinkedIn:

These are the links for the Imagery Coaching Instagram and LinkedIn:

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